Speculation about why The Rock vs. Roman Reigns is most likely to happen at WWE Wrestlemania 40

As seen during the “Day 1” 2024 edition of WWE RAW, The Rock made an appearance and teased a match against the unified WWE Universal champion Roman Reigns.

Dave Meltzer of F4WOnline.com noted that while Rock vs. Reigns appears to be the direction for Wrestlemania 40, “nothing is official” and “everyone is tight-lipped” when it comes to the creative plans. Meltzer mentioned that the match could still take place at Elimination Chamber in Perth, Australia but then stated the following…

“The reality is that even though the [Cody] Rhodes match has been teased and built on television, the Johnson match is far bigger financially. With Wrestlemania sponsorship now a $20 million or more revenue stream, such a match is far bigger to potential sponsors. While there is no significant money in PPV, although this match would be expected to do more, and the live gate for the shows will be the same either way since they are selling out both nights, it will set the record for the most people ever watching a WWE non-linear television event.”