Report: The reason why WWE is increasing the company’s house show schedule in 2026

This week, WWE announced new live events in the United States for the summer of 2026. Dave Meltzer of F4WOnline.com about the increased schedule…

“What we were told is that with more younger wrestlers on the roster than before, they felt it was good for them to get more experience away from television so this was the time to expand the schedule. Plus, unlike a few years ago when the company wasn’t as popular, there will almost surely be a nice profit margin doing the house shows.”

According to Meltzer, the previous philosophy was that running fewer shows would create greater demand, which was one of the key reasons for scaling back. There was also a belief that an older roster benefited from fewer dates due to the physical wear and tear, while their experience meant they needed less in-ring repetition. However, the current approach is focused on building a younger roster, with the belief that they could benefit from more reps in front of live crowds.

Cody Rhodes, Oba Femi, Rhea Ripley, Seth Rollins, Jade Cargill, Trick Williams, and Drew McIntyre are currently being advertised for the tour. Cody has been an advocate for WWE increasing its house show schedule and previously brought the idea directly to company leadership.