News regarding WWE having a “renewed focus” on making NXT a “sustainable third brand”

Earlier in 2023, WWE CEO Nick Khan commented on how the company believes NXT can be a standalone brand instead of just being a developmental system.”

Dave Meltzer of is reporting that there has been a “renewed focus” on making NXT a “sustainable third brand” from Endeavor as well as Khan. Meltzer noted that there is a effort to build up the ratings in order to get a better rights fee for the weekly NXT show.

Meltzer wrote the following…

“The goal is to go back to what it was, running regular tours outside of Florida in 2,000 seat arenas and taping television on the road like Raw and Smackdown. Keep in mind there is no time line for this, and they are still talking of NXT Europe and a full-time performance center in London as the backbone but nothing is happening there until 2024.”

According to Meltzer, WWE is trying to have NXT close the gap with AEW Dynamite in the 18-34 age group and the idea is that building those numbers will help when it comes to live touring.

The August 8th 2023 edition of NXT, built around Rey Mysterio appearing in Dragon Lee’s corner for a North American title match with Dominik Mysterio, drew its largest audience in more than two years.