Cinnamon Toast Crunch sponsoring a match at WWE Wrestlemania 39?

According to a report on, WWE has currently generated an estimated $14 million to $15 million dollars in sponsorship revenue for Wrestlemania 39. The revenue so far is said to be 43 percent higher than it was for the entirety of Wrestlemania 38 and will set a new Wrestlemania record.

WWE senior VP and head of global sales and partnerships Craig Stimmel spoke with the outlet and suggested that there will be “surprises” at Wrestlemania while mentioning new sponsor Cinnamon Toast Crunch…

“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match. So we’re going to do things that fit inside of our storyline as well.”

Mountain Dew sponsored the “Pitch Black Match” at the 2023 WWE Royal Rumble PLE.