Big E addresses the “very realism criticism” of New Day’s creative direction as heels

While speaking to SI.com, Big E commented on the creative direction of New Day (Kofi Kingston and Xavier Woods) following their heel turn against him at the end of 2024…

“I think that is a very real criticism. Creative, as you know, is a give and take. And I’m only one component of it. There are a lot of other people involved. The creative team kind of just talked to me about the general idea and I initially thought at least being able to kind of, not pass the baton, but if Kofi and Woods were going to work with another team, and I was able to kind of give them my blessing, or I had an idea I wanted to do around Rumble to kind of foil Kofi and Woods.”

“Because I’m with you in that, us continuing to build this angle or to build heat with someone who’s not coming back, I think doesn’t make sense. It leads fans astray. But I thought if anything, ‘Okay, if we’re going to do this, there’s a way for me to kind of pass the torch to someone else or give them my blessing, or say, I’m aligned with you, or say, whatever it is.’”