TKO’s Mark Shapiro says Vince McMahon was primarily pricing WWE tickets for families

While appearing at the Goldman Sachs Communacopia & Technology Conference, TKO Group Holdings President Mark Shapiro commented on WWE’s rising ticket prices…

“WWE is not where the UFC yet is on ticket yield. We have our work to do there. We know we have a lot of room there because Vince McMahon was primarily pricing tickets for families and wasn’t totally focused on maxing the opportunity there. Now that we’ve seen what we can do with UFC, we’re replicating that in terms of ticket yield and holding back and advance sales when it comes to OnLocation on the WWE side and it’s working out really well.”

“If we have a St. Louis going up against a Des Moines, Iowa, and you want us back there and you’ve broken records and sold out both your arenas, you have to pay for us to come back or else we’ll take it to another town. And that goes for NXT, Raw and SmackDown on the WWE side.” (quotes courtesy of F4WOnline.com)

TKO Group Holdings – 1732192

(null)