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WWE President Nick Khan explains why the company doesn’t respond to immediate social media feedback

Aaron Rift

While speaking at the 2025 NAB Show in Las Vegas, WWE President Nick Khan explained why the company doesn’t respond to immediate social media feedback…

“A small percentage of voices who have big microphone or megaphone in front of them – It’s a mistake to respond to your business based off of that. You got to base it off your gut and the results. For us, we not only program for all 50 states, we try to program for the world, especially with the Netflix deal. What do people like? People like dramas, people like conflict. They like to see conflicts being resolved one way or the other. As Paul [Triple H] mentioned, in our business, you get to knock each other out in a 20 by 20 ring. People like that, too. For us, we want to appeal to everybody.

As Paul also mentioned, multi-generational viewing. Almost 50% of the people who attend our live events come with a child. That’s important to us. Number one, it’s family-friendly viewing. Number two, that’s our next generation of viewer. I would assume, as you guys graciously give us a lot of head nods in this Q&A, that a lot of you are wrestling fans. I would assume it started for most of you when you were young, and you stayed with it, and maybe you checked out for a couple of years as a teenager because other things became of interest to you, and then you checked back in. We want to be there with people for their lifetimes, and we think we’ve done a decent job of doing that.”