Update regarding the situation with Alexa Bliss’ WWE contract prior to the 2025 Royal Rumble PLE
As seen during the 2025 WWE Royal Rumble PLE, Alexa Bliss had her first match in two years. Leading up to the event, it was reported that WWE canceled plans to bring back Alexa on the January 13th 2025 edition of RAW due to her and the company failing to reach a financial agreement on a new contract.
It was reported that Alexa signed a new five-year deal with WWE on the day of the Rumble. Dave Meltzer of F4WOnline.com noted the following about the contractual situation leading up to the event…
“She did have an existing deal that had been frozen the entire time she was out for the past two years as her last match was at the 2023 Rumble, losing a singles title match to Becky Lynch (who many expected in the Rumble match and wasn’t). But the deal was about to expire and WWE didn’t want to put someone on the show who then could leave quickly without a 90-day non-compete.”
In regards to WWE having a t-shirt ready to go for Alexa when she returned, it’s believed that the t-shirt was actually marketed several weeks ago for when she was initially set to return on the January 13th RAW.
BEHIND THE SCENES OF THE ICONIC RETURN OF ALEXA BLISS
BIGGEST POP OF THE NIGHT
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
— FADE (@FadeAwayMedia) February 7, 2025