The Undertaker comments on what his vision is for the AAA brand
The Undertaker, who is currently serving as the head of creative for the AAA brand, spoke with Chris Van Vliet about his role. While discussing the El Grande Americano vs. El Grande Americano storyline, Undertaker stating the following…
“I would just reiterate to them how important what they were about to go out and do was, not only for AAA, but for their own personal careers. I tried to motivate them to do things differently—to be more edgy, more aggressive, more violent.
It took a while for that to set in and for them to see my vision. My vision is that I want us to put out a product that is completely different from NXT. It’s completely different from RAW and SmackDown. I want it to be different from every other wrestling product.
For me, that starts with storytelling, athleticism, and aggression.
It’s a process, and everybody is starting to buy into it and realize that what we’re doing down there has the attention of the wrestling community.”