“Speedball” Mike Bailey: “Twitter is an awful, awful place – The algorithm is politically biased and ruined”
While speaking to POST Wrestling ahead of the 2026 AEW All In: London PPV, “Speedball” Mike Bailey commented on building his brand through social media. Here is what Bailey had to say…
“If you look at all the great Canadian pro wrestlers through history, like if you look at Chris Jericho, if you look at Kenny Omega, if you look at guys like that, the story really is making it out of Canada, going around the world to build up your name, and then come back.
And that’s what I had to face when I was banned from the US for five years. I had to look ahead down the line knowing, okay, I won’t be wrestling in the biggest market for professional wrestling for a very long time. So, how can I continue to build up my name, to build up my brand, to let people know who I am, to still keep that connection with the American audience while I’m wrestling in Japan and in Mexico and in Europe?
And I think that the world of professional wrestling is connected through social media. I think it’s a wonderful thing. I think wrestlers are doing themselves a huge disservice by not leveraging it to their full advantage.
And Twitter, for many, many reasons, is an awful, awful place. The algorithm is politically biased and ruined, and most people on it are just rage-baiting and bad and trolling, and it’s a terrible place.
And as a real human being with some level of notoriety, I mean, I’m just a pro wrestler, right? I’m not a government account. I have a responsibility to try to be positive, to try to speak like a real human being and engage with other real human beings on there.
And I think that I have formed a place for myself within the pro wrestling community beyond just what you see on TV. And I think that has helped my career a lot.
I think the era of only being a pro wrestler 15 minutes a week on TV is gone. And what people want when they see the show now, any show that is beyond like you’re fully playing a character, like a movie or a series, they want it to be an interactive experience. They want the engagement to continue once the show is over.
And I think a lot of people, as you know, because this is literally your line of work, but when Dynamite ends, right, people seek out what do other people have to say? They want to be in the conversation.
They want to engage. And that is what I think I can offer people.”