Report: Shawn Michaels expected to take over Bruce Prichard’s Executive Director role in WWE
This week, it was reported by PWInsider.com that Bruce Prichard is expected to retire from his role as WWE’s Executive Director of Creative Writing & Talent (CWT) after WrestleMania 43. It’s believed that Prichard will remain connected to the company as a consultant,
In an update, PWInsider reports that WWE plans to promote from within, with current WWE NXT head and Senior Vice President of Talent Development and Creative Shawn Michaels expected to take over Prichard’s role. According to multiple sources, the succession plan has been in place for some time, and Michaels is expected to begin preparing for the position in the coming months.
Michaels, a WWE Hall of Famer, is extremely close with WWE Chief Content Officer Paul “Triple H” Levesque and took over his NXT duties in September of 2021.
False Finish was told that “those within the Performance Center expect AJ Styles to be more hands on within NXT as a result of Shawn Michaels promotion.”
PW Insider reports that the plan is for Shawn Michaels to essentially step into Bruce Prichard's current role.
Sources indicate to False Finish that those within the Performance Center expect AJ Styles to be more hands on within NXT as a result of Shawn Michaels promotion pic.twitter.com/qfVgtq6xeZ
— False Finish (@FalseFinishHQ) October 29, 2026