Maven on using clickbait for videos: “I started seeing the views and, subsequently, the money that came behind that”
While speaking to Wrestling Life with Ben Veal, former WWE star Maven Huffman addressed his YouTube video titled “Why I Hate Triple H”, which featured a thumbnail of him looking angry. Here is what Maven had to say about using clickbait…
“Anybody that’s in this space, the content creation space, understands just how much heavy lifting a good thumbnail and a good title can truly do.
I like that. I don’t hate Triple H. [laughter] But the title sure did some heavy lifting in that video. That video doesn’t perform as well if I title it, ‘My Honest Opinions of Triple H.’ That video is sitting at maybe 100,000 views if that’s the case.
Again, that’s where my hat’s off to Zach for knowing how to title and thumbnail a video. I remember when we first started, I’d be like, ‘Man, is he ever going to make me look half-decent in any of these thumbnails?’ Then I started seeing the views and, subsequently, the money that came behind that. I’m like, ‘You make me look as dumb as you need.’