Mark Shapiro explains how Nick Khan and Triple H “are using AI for storylines with the WWE”

During a town hall meeting with WWE staff on Monday, Mark Shapiro (President and COO of TKO Group Holdings) described WWE’s adoption of AI as a ‘major priority.’ Shapiro noted its potential to improve efficiency and productivity among employees. He pointed to how Ultimate Fighting Championship uses AI for fighter rankings and also outlined how WWE is implementing the technology.

Shapiro stated the following…

“Nick Khan and Triple H are using AI for storylines with the WWE. What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our mapping, our touring, and of course, maximizing revenue and getting our product out to the fans most in need of it.” (quote courtesy of PostWrestling.com)