Former WWE star explains what he “really dislikes” about champion vs. champion matches

Seth Rollins is scheduled to face Cody Rhodes in a “champion vs. champion” match at WWE Crown Jewel 2025. While speaking on Wrestling Observer Live, former WWE star Lance Storm said the following while discussing the September 29th edition of RAW…

“I really dislike the champion versus champion—not the match as a concept, but the fact that it draws attention to having two world champions, which in essence means you don’t really have one. I don’t think it’s talked about enough that the Seattle WrestleMania [19] tanked, and it was the first WrestleMania that had two world titles on it rather than a true, authentic main event. For the most part, business declined for the following 20 years. The final turnaround of business was when they unified the titles with Roman Reigns, and we had stories of everyone chasing the one true world champion.

Since adding a second world title again, the general consensus is business has cooled somewhat. If two men can stand in the ring and argue over who is in fact the top guy, well, that’s what a world title is supposed to determine—and we don’t really have a means to do that. I don’t like two world titles. I think that segment [with Rollins and Cody], while good, just draws attention to the fact that there isn’t really a world champion, men or women, in WWE.”