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WWE’s White Rabbit social media teases said to have been “very effective” as a marketing ploy

Aaron Rift

As previously noted, WWE has produced various White Rabbit teases leading up to the 2022 Extreme Rules PLE.

Dave Meltzer of F4WOnline.com noted that the White Rabbit social media teases have been “very effective” as a marketing ploy so far. According to Meltzer, the White Rabbit merchandise has been “a hot seller” and there is talk that Triple H will be doing more of these types of marketing ploys in the future.

In regards to the high viewership for Smackdown on September 23rd, Meltzer mentioned that the quarter hour with the 9:23 tease went up to 2.767 million viewers with a .70 18-49 demo but there was a drop…

“From those with access to minute-by-minute numbers, there was a big drop starting at about 9:25 p.m., which made it clear a lot of people were there for that time spot tease while others stayed for the rest of the show, perhaps interested or just figuring something was still going to happen, or were just watching wrestling already.”