WWE official defends how the company booked Austin Theory during 2022

During his podcast, WWE official “Road Dogg” Brian James discussed how Austin Theory has been booked during 2022…

“Sometimes, people get over through defeats. If you think about Austin Theory, working a bunch, having great matches, hadn’t won any of them. I don’t think about that. This is where I’m going to anger more people. Austin Theory is putting on some bangers. Don’t you get over by having great matches? If wrestling is so good and profitable and marketable, then why isn’t his ability to wrestle greatly getting him over? I would argue that it is getting him over. The kid is a stud athlete, good looking, and can go. Sure, he’s losing some matches, so has Seth Rollins, so has everybody.”

“His character is getting established. He’s going to put on great wrestling matches. He lost the briefcase, to me, that was the thing that kept his heat. Now, I don’t want to see him lose so much. When you have that briefcase, you can beat me every day until Sunday, but at the right time, when that champion is down on his luck just enough, here I come, and that’s all you have to say in every promo. ‘You got beat last week, how do you feel?’ ‘I feel I’m the youngest ever Money in the Bank winner and I’m going to cash this in and become the champion, how do you feel?’ My point was, he’s putting on great matches. I will watch next week when he has a great one, I probably know he’s going to lose, but I don’t care because he’s going to have a great match.” (quotes courtesy of Jeremy Lambert)