WWE executive believes that CM Punk returning would “move the needle in a big way”

During his podcast, WWE Hall of Famer and senior vice president of live events “Road Dogg” Brian James was asked about potential WWE returns and here was James’ response…

“I immediately start thinking about who is the most marketable guy out there. And I don’t see anyone that, like, you have to have. [CM] Punk coming back would move the needle in a big way. I don’t know how relationships are with that … but that would move the needle. So, if I had to say somebody, it would be him, but I would only say him from a controversial standpoint … in my mind anyway, I think he’s a controversial figure at this point — and I think that’s good for business.”

“If FTR came back, you’d hear on the internet how great it was, [but] I’m not sure the ratings would move. With Punk, it’s a little [different] — I believe he’s above them. If I had to grab somebody, it’d be Punk. Look, if I had to get FTR back, I’d get them back in a heartbeat, too, because they’re a great tag team and will shore up our tag team division. But, I’d go for Punk — I’m not going for those guys and the same thing with Young Bucks.” (quotes courtesy of WrestlingInc.com)