Why WWE never held a Wrestlemania PPV outside of North America
During his recent podcast, WWE executive director Bruce Prichard explained why the company never held a Wrestlemania PPV event outside of North America…
“Expense. You got to get everybody over there, it’s quite expensive. You’ve got travel, you’ve got equipment, you’ve got technology. That expense, when you look at time change and everything else, [being] live is a big selling point for pay per views. If you’re doing something at noon on Sunday that you’re used to getting at 6 or 7 in the evening, there’s just going to be less buys in general. The cost is definitely a lot higher.”
Prichard also commented on Wrestlemania 37…
“I can hardly wait. You spend your entire life working for that reaction from an audience and that instantaneous reaction. You have a focus group every single night and that focus group hasn’t been there. So yeah, I’m excited, it will be a wonderful thing.” (quotes courtesy of WrestlingInc.com)