In regards to what had been discussed for Adam Cole on the WWE main roster prior to his departure, Dave Meltzer of F4WOnline.com noted that “the idea was to turn Keith Lee heel and have Adam Cole be his manager.” Meltzer said that the idea was that Lee and Cole would’ve had a similar dynamic as Bobby Lashley and Lio Rush with Cole being the “little guy who is a big talker” and hiding behind Lee. Meltzer added that Cole was probably going to have a different name because of Michael Cole.
It was Steve Carrier of RingsideNews.com that first reported about a creative pitch for Cole to be a heel manager on the main roster.
Adam Cole is All Elite, but he did have an offer to stay from WWE.
We are told Bruce Prichard really "had his hooks" in Cole and wanted him. Their creative pitch was underwhelming. They wanted Cole to be a heel manager on the main roster.
Don't shoot the messanger, Bay Bay.
— Steve Carrier of Ringside News (@steve_carrier) September 6, 2021