During the earnings call for WWE’s 2nd quarter of 2021, Vince McMahon and President Nick Khan were asked a question in regards to how WWE feels about AEW as competition. Here was Vince’s response…
“It’s certainly not going to a situation [like with WCW] where it’s the rising tide because that was when Ted Turner was coming after us with all of Time Warner’s assets as well. That was a different situation. AEW is where they are. I don’t know what their plans are, I only know what our plans are. I don’t consider them a competition like I would WCW back in the day, nowhere near close to that.” (quote courtesy of RingsideNews.com)
Khan used the line that “everything” including “sleep” is competition.
Vince says I don't consider them [AEW] a competition in the way I considered WCW back in the day. I'm not sure what their investments are.
Nick says "it's sort of like a horserace where the horse has blinders on" At the same time everything is competition. Sleep is competition.
— Brandon Thurston (@BrandonThurston) July 29, 2021