In June of 2023, it was reported that Vince McMahon’s creative influence in WWE was “likely” to continue growing into July.
In recent weeks, there has been an increase in alliterative nicknames being used on WWE television. Wrestlers were described by commentators with various nicknames such as the cantankerous Kevin Owens, the spirited Sami Zayn, the cheeky Chelsea Green, the self-aggrandizing Sonya Deville, the braggadocios bully Bronson Reed, and the scintillating Santos Escobar.
Dave Meltzer of F4WOnline.com noted the following regarding the nicknames…
“It was confirmed to us that all the alliterative nicknames on the 7/17 Raw were a directive from Vince McMahon. It wasn’t pushed nearly as hard on Smackdown on 7/21 or Raw on 7/24, so it looks like it was just an idea he had (and that most thought was bad) and he gave up on it after.”
While the usage of nicknames has seemingly been toned down, some of the monikers have stuck including “Dirty” Dominick Mysterio and “Big” Bronson Reed.