TKO executive says there is a “tremendous upside” with WWE ticket pricing

Speaking at the JP Morgan Annual Global Technology, Media, and Communications Conference, TKO COO Mark Shapiro commented on WWE’s live event business…

“We cut those house shows down to where now we’re doing 200 events a year. We cut them 75%, the number of house shows that we do. We feel that’s a good place to be and we’ll continue to prune as we go through. WWE has tremendous upside on global partnerships. Tremendous upside on ticket pricing. Tremendous upside on site fees, dynamic pricing, yield management.

All areas we’re really focusing and pushing in on as it related to live events. As you saw on our first quarter, our margins significantly expanded as it relates to WWE live events.” (quote courtesy of Jeremy Lambert)

It was also noted that this year’s Summerslam is getting a $7 million dollar site fee in New Jersey.

TKO COO Mark Shapiro at JPMorgan conference mentions Summerslam is getting a $7M site fee in New Jersey this year, as previously reported here. https://t.co/BFu9Q4lyNW

— Brandon Thurston (@BrandonThurston) May 13, 2025