“The Hurt Business” trends on social media following segment from the 8/4/23 edition of WWE Smackdown

During the August 4th 2023 edition of WWE Smackdown, Karl Anderson and Luke Gallows vs. The Brawling Brutes ended when The Street Profits attacked both teams. The Profits, who were wearing suits, were met at the stage by Bobby Lashley. Even though it came off like a heel turn, The Profits were cheered and the crowd chanted Lashley’s name.

“The Hurt Business” trended on social media as fans speculated about the name possibly being used for the new faction.