It was previously reported that CM Punk came up with the idea to give away free ice cream bars after the August 20th 2021 edition of AEW Rampage.
The Instagram account for Pretty Cool Ice Cream, the company that produced the bars, noted the following about the process…
“The big moment- when @cmpunk thanks his fans for waiting, and to grab some ice cream on him. Were you there?!
Since we have been getting a lot of questions, yes the ice cream was on him- it wasn’t a publicity stunt dreamed up by promoters. He came to us on his own and asked us to help him do this 2 years ago, and finally the moment was right. Our small team worked tirelessly to hand make every bar, and CM Punk wrote the check for the entire bill himself.
That’s some real Chicago love right there, city of big shoulders, and big heart ❤️”