John Cena reveals plans that he was making for a proposed 2012 heel turn in WWE

During an interview with Chris Van Vliet, John Cena commented on plans that he was making for a proposed 2012 heel turn in WWE…

“It was Cena Rock 1. I got word that they were going to do it. I went out and recorded a new song. I went out and got all new gear. I wasn’t prepared for Ruthless Aggression. That was the last time I wasn’t prepared. I mean, I heard rumblings of, we’re going to do it, and in 48 hours, I had a new track, a new studio mix theme song, and a final mix. I had seven new singlets, low-cut singlets with boxing-type robes. I already had the boots in storage, so I dusted them off.

I was ready to go and already thinking about what I could do with the story. Okay, what is a heel? A heel is not just new gear. The objectivity, or the message behind the singlet and the boxing robes and the boots is the exact opposite of what you saw with the street gear, the jeans shorts, the t-shirt, the ball cap, the sneakers. Go the opposite route and now lean into the opposite of everything you stand for. So I would begin to not work as hard. I would show up less. I would be untrustworthy and unloyal. I would lack respect in what I did. I would give up a lot. All those things you can take and make interesting stories and this is the stuff that’s running through my head, not what moves can I do. It’s like, how can I take the intellectual property that people are familiar with and twist it so it’s like, this guy’s f*cking insane. It’s everything I’ve come to love and now I genuinely hate it and being a real bad guy, and I think that was the conversation that was eventually had where it’s like, okay, it’s a bad idea. I’m like, Hey, I know this is going to sting, but I’m not going to sell another T-shirt. I’m going to take all merchandise off the market. I’m not going to put out anything new. I’m not going to do any more appearances. I’m not going to do any Make-A-Wish. I’m not going to do anything like that. I’m going to be a bad guy to make your good guy so your good guy does all that. That’s when I was like, we’re kind of in too deep. So it worked out the way it worked out, but bro, I was ready.” (quote courtesy of