John Cena provides behind the scenes details regarding his storyline with Austin Theory

During an interview with Sam Roberts, John Cena reflected on his storyline with Austin Theory which culminated in a match at WWE Wrestlemania 39

“Austin is great and easy to work with. We wrote that together. He was in every step of the process. There comes a point where sometimes people need creative solitudes so they’re like, ‘I’m going to go away and write my thing, come back, run it by you, and see if it’s okay.’ Then, there are some guys who are like, ‘see you out there.’ I can dress for weddings or funerals, just tell me what color suit to wear. I respect everyone’s process. I do know, that from all my experience, if you do not have something to care about, you do not have something. My job is to make them care. This is not a process I just do with Austin Theory.”

“Fans can see through the BS if you don’t believe in your character. It’s what I said to Austin Theory. ‘You are young, you are athletic, you will work for this company, you will do interviews. I don’t believe what you do when you’re out there. I don’t.’ I said it to him personally before I said it to him publicly. I’m serious. In a room, with Austin Theory, I said, ‘The reason I came back to Boston is because you can’t do this yourself yet. You cannot carry a WrestleMania promo yourself yet. If you fail, we waste the equity that I’m willing to give. In that match, if I get hurt, I hold up production, which puts 300 people out of work. Let’s do this right. Let’s get some equity here.’ Then you start thinking about the angles, what’s the most important thing, what’s our story? ‘I don’t believe what you do,’ that’s what I’m going with.” (quotes courtesy of Jeremy Lambert)