Former WWE writer comments on Adam Cole possibly turning heel against MJF

MJF vs. Adam Cole for the AEW world title has been confirmed for the 2023 All In PPV event and during his podcast, former WWE writer Freddie Prinze Jr. gave his thoughts on Cole possibly turning heel against MJF…

“I’m wondering if we’ve had this story all wrong, and the end of this story is Adam Cole turning heel on Max, and after the segment last week, I feel like that’s the direction it’s going to go — and not because of the Roderick Strong stuff, which is really fun, when he called him a bland bi*ch, and Roderick Strong’s like, ‘I’m not a bland bi*ch.’ That was great, dude. He oversold the sh*t out of it.”

“They’re talking about Ring of Honor Tag Team Champions, and Adam Cole is selling him hard, ‘Yo, man, we could do this. We’re going to have two matches on one night at Wembley freaking stadium.’ He’s selling him hard, and Max is like, ‘Dude, what are you talking about? Two matches,’ and he’s like, ‘Let’s do it, let’s do it.’ The only reason — ’cause him wanting to have these titles ’cause he’s never had ’em is bulls*t storyline-wise. I think he’s doing it to tire Max out, I think you’re going to Max be the one that gets the beatdown, and Adam Cole be the heater.” (quotes courtesy of

Click here for a potential clue regarding the split of Cole and MJF.