ESPN announces “Moment of the Night” title belt for WWE PLEs starting with SummerSlam
In a press release, ESPN stated the following in regards to fan experiences that will enhance the 2026 WWE SummerSlam PLE…
As part of ESPN’s broader SummerSlam weekend presence in Minneapolis, ESPN will deliver a series of immersive fan experiences designed to bring fans closer to WWE’s biggest event of the summer. Fans attending SummerSlam festivities will have the opportunity to experience the return of ESPN’s popular Top Rope Leap activation, allowing them to recreate their favorite WWE moments through interactive photo opportunities and customized digital content.
ESPN will also launch the Very Nice, Very Evil SummerSlam Freeze Tour, headlined by a custom ESPN- and WWE-branded roaming popsicle truck inspired by WWE Superstar Danhausen. The activation will make appearances throughout SummerSlam week, offering fans the chance to choose between “Very Nice” and “Very Evil” frozen treats, spin a custom flavor wheel and participate in interactive experiences inspired by Danhausen’s unique persona. The tour will make stops across Minneapolis and at the SummerSlam fan festival, further connecting fans with ESPN and WWE throughout the week.
Additionally, ESPN will introduce a custom ESPN championship title as part of its new “Moment of the Night” recognition, celebrating the most impactful performance, storyline or match moment from each WWE Premium Live Event. The title will also be incorporated into fan-facing content, creator integrations and on-site activations throughout SummerSlam weekend.
