WWE NXT head writer Johnny Russo explains what not to say in promos
During WWE’s SummerSlam week tryout in Minneapolis, NXT head writer Johnny Russo shared some advice for the wrestlers and athletes in attendance about what WWE is looking for when it comes to cutting promos. WWE uploaded a behind-the-scenes video documenting the tryout, which featured numerous independent wrestlers and athletes.
Here is what Russo stated…
“A couple things that I see that a bunch of people do: don’t talk in phrases. Talk in complete sentences.
So when I… talk like this… I don’t sound… like a real person. Just talk normally.
Don’t ask questions. No one’s answering. ‘Hey guys, you want to know something?’ No one says anything, and you continue.
Don’t ask questions. Just say what you guys say.
Don’t be generic. I’ve heard a lot of generic stuff: ‘I want to be the best I can be. This is my dream. I work hard.’ How is that unique to you? Everyone’s journey is different. No one person’s the same.
Even the tag team—you guys have a different story, a different journey. How does that make you different? How do you stand out from them?”