TNA Wrestling seeking a new media rights deal that would produce live television every single week

While speaking to JohnWallStreet.com, Anthem Sports Group president Carlos Silva discussed TNA Wrestling seeking a new media rights deal that would produce live television every single week…

“We are [regularly] being featured on every major WWE and NXT platform — PLEs as well as weekly programming on The CW and their other [broadcast] outlets like Peacock,” Silva said. “This [has resulted in] a huge [television] audience lift for [us], along with all the social media support we get from [them]. [A] new media rights deal will help us build a more consistent fan base with larger reach. It will also provide us the opportunity to go live 52 weeks a year, and in today’s world live matters [in terms of fan interest and revenues].”

“Usually when we’re live, we’re doing around 100,000 household viewers. A weekly number between 250,000–500,000, in terms of Nielsen-esque P2+ households, is perfectly realistic on a network in 40 or 50 million homes. Something in the $10mm/year range is where we think we should be. We’re talking to [all the established] linear guys and a couple of newer platforms that need a foundational [programming] centerpiece.”