There will reportedly be a “major focus” on showcasing underutilized stars with WWE Smackdown’s move to three hours

The January 3rd 2024 edition of WWE Smackdown will be the launch of the brand’s three-hour format. In a post via Twitter/X, Dr. Chris Featherstone of Sportskeeda.com noted the following…

“Tonight marks the first WWE SmackDown of the new 3-hour format. I was informed that internally, a major focus will be to showcase more underutilized talent on the program. As I previously reported, Blair Davenport has been a name discussed for more television time and will ‘be off and running’ with the new format.”

In November, Featherstone stated that Blair had not been used much on Smackdown programming “due to timing and a story not being conducive for her in the current landscape.”

Tonight marks the first WWE #SmackDown of the new 3-hour format.

I was informed that internally, a major focus will be to showcase more underutilized talent on the program.

As I previously reported, Blair Davenport has been a name discussed for more television time and will… pic.twitter.com/zumxV2HSbu

— Dr. Chris Featherstone, Ph.D. (@chrisprolific) January 3, 2025