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More “major stars” expected to be featured on WWE NXT following the success of Seth Rollins match

Aaron Rift

As previously noted, the June 20th 2023 “Gold Rush” edition of WWE NXT that featured Seth Rollins vs. Bron Breakker drew 773,000 viewers with a 0.23 rating in the P18-49 demo. It was NXT’s highest viewership since April 20th 2021.

Brandon Thurston of Wrestlenomics.com reported that the final segment with Rollins vs. Breakker drew 950,000 viewers. According to Dave Meltzer of F4WOnline.com, there are plans for more “major stars” to work NXT following the success of Rollins’ appearance…

“One name that was at least talked about was [Ronda] Rousey, or perhaps even having Rousey & Baszler defend the women’s tag titles there. But the goal is to use the main roster stars to increase the ratings, and the Rollins experiment was a huge success, so when something works in wrestling the idea is that you usually follow up on it.”