Former WWE Creative Director of On-air Promotions comments on a video package that made Vince McMahon cry

While speaking to Busted Open Radio, former WWE Creative Director of On-air Promotions David Sahadi commented on creating a video package in early 1998 that made Vince McMahon cry…

“I decided that I wanted to do a sequel to the Attitude Spot, and to me it was a passing of the torch. Freddie Blassie, who I love, Ernie Ladd, Gorilla Monsoon, Pat Patterson, Killer Kowalski. I wanted them to be reflective about their time, but then transition to putting over the new generation of superstars. And I still remember the copy.

I’ll just read you the first lines. ‘I can still hear the echoes cheering my name. Time has not silenced the crowd.’ And Vince calls Kevin Dunn and says, ‘What the hell is Sahadi doing in Albany with the old-timers? We’re about the new generation right now.’ And Vince goes, ‘Gosh damn it, it better be good. We’re not about the old-timers anymore.’

And he hung up the phone, and Kevin told me, ‘This spot better be good.’ But I didn’t feel pressure because I knew it was going to be good. I knew the emotion in what I wrote. I knew the images I was going to show would be phenomenal.

So three days later, it’s done, and I call Kevin to tell Vince, and Vince comes over there to see it. He’s with Pat Patterson and Shane. He is not wanting to love the spot. I can tell. He comes in there and he has his arms crossed. He goes, ‘Play that spot.’

Ten seconds in, Vince is like, ‘Oh, God.’ Then he’s like, ‘Oh, geez. Oh, man.’ Just, I’m not sure if he’s liking it or not. And before the spot is over, I kid you not, he leaves the room.

So I’m thinking Vince hates the spot. He didn’t even see the finish of it. And I turn to Shane and I say, ‘Shane, what does that mean?’ And he goes, ‘Sahadi. You got him.’ I kid you not, I walk outside the studio and Vince is sitting in a suit on the concrete floor and he’s crying hysterically.

Twenty minutes later in the stairwell from the reception area to upstairs, he’s there and he’s still crying, sitting on the stairs now that have a carpet with Pat Patterson. He’s like, ‘Thank you. Thank you.’ And I don’t think I knew why it resonated with Vince so much until many years later.

I think the reason why is, to me, the spot was a passing of the torch from the old generation to the new guys. I think for Vince, though, it was a passing of the torch from his father to him. And that’s why it hit him so hard on a visceral level.”

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