Michael Cole says Jim Ross heel turn was “the worst storyline ever attempted” by WWE
While speaking on Stephanie McMahon’s podcast, WWE announcer Michael Cole and Stephanie reflected on the 1999 storyline where Jim Ross turned heel after being “replaced” by Cole. Here was the exchange…
Stephanie: “It was so funny to me when you had come in, there was a lot of, you know, pressure. Everybody was like, is this guy really going to make it? And then JR came in with like, and brought his own little announce table like he came back as a commentator with his own like set and everything. It was so funny to me.”
Cole: “I thought it was the worst storyline ever attempted at this company, trying to turn Jim Ross heel. Oh yeah. I just wasn’t, especially with this little 30-year-old 150 lb punk [Cole] with a with a mullet and a a cheesy mustache and wearing skinny jeans with frosted tips in my hair. And they really thought they were going to make Jim Ross a heel.
Hey, Jim tried to buy into it. I tried to buy into it. He kicked me in the down low, which he really hit me that night. And that started this whole scene.”