WWE NXT reportedly viewed as a “developmental” brand despite recent claims

In recent months, Triple H and WWE NXT stars have referred to NXT as a third brand of WWE rather than a “developmental” brand. Johnny Gargano recently commented on NXT being the “third brand” of WWE.

Jon Alba of Spectrum Sports 360 addressed the status of the WWE NXT brand…

NXT, of course, was quite literally established as developmental initially, but it has been promoted often over the past few years as the "third brand."

Though there were many indications this week on TV that is no longer the case. https://t.co/y7YnuQYjmJ #WWENXT #WWE

— Jon Alba (@JonAlba) July 21, 2021

I don't think there's an issue with it being developmental at all.

I do think there's a major disconnect when you're developing something, then all the developing is undone, quite literally in a night.

So you have to decide: Is it actually developmental?

— Jon Alba (@JonAlba) July 21, 2021