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Update regarding the planned merger of the WWE and UFC brands by Endeavor

Aaron Rift

Endeavor’s planned merger of the WWE and UFC brands was officially announced in April of 2023 and the deal is expected to be finalized in the second half of the year. It’s being said that Endeavor and WWE are hoping to create a sports entertainment empire valued at more than $20 billion dollars.

According to Alex Sherman of CNBC.com, a spokesperson for Endeavor confirmed that the new operation will be called TKO Group Holdings and will trade on the New York Stock Exchange under the ticker TKO. TKO stands for the fighting term “technical knockout.”

Sherman also noted the following…

“Endeavor CEO Ari Emanuel will also be the CEO of TKO Group, while Vince McMahon, WWE’s controlling shareholder and longtime boss, will serve as executive chairman of the new company. Endeavor will own a 51% stake, while WWE shareholders will get the remaining 49%.”