John Cena lands a major endorsement deal Submitted by Aaron T-Bar Rift on 10/14/2020 at 04:19 PM
In a press release, car manufacturing company Honda announced that John Cena would become the spokesperson for the brand with comments from executive Jay Joseph and Cena himself:
The campaign marks the debut of actor and WWE superstar, John Cena, as the new voice of the Honda brand. Cena's voice will be featured across all marketing creative for Honda cars and light trucks.
"John Cena is known for his toughness and strength, but he also has a lot of heart and he's a real car enthusiast, making him a perfect fit to be the new voice of Honda," said Joseph.
"I'm looking forward to this new relationship with Honda because I've always been a big fan of Honda products and how deeply involved they are in the community," said John Cena.
We define who we are when we persevere in the face of obstacles. Proud to be the new voice of @Honda, starting with this message that encourages people to ”Rise to the Challenge.” pic.twitter.com/S7PgmkYq11