Add NoDQ on: Facebook | YouTube | MySpace | Twitter
 
 
 


  NoDQ.com > WWE > WWE raising PPV prices in 2010; details
Posted by Chris Kaufman on 11/06/2009 at 11:25 AM

The following memo was sent out by a worker in the cable industry:

As part of our ongoing efforts to maximize the WWE pay-per-view business, we have made several changes to our branding strategy in 2009. A key priority was to rename and retheme several of our events to better describe those pay-per-views and to build interest for our fans through new “hooks” and stronger themes.

In contemplating the future of the pay-per-view business, we would like to make you aware of two important changes we are making to our pay-per-view strategy in 2010.

1. WWE will increase the suggested retail price of its pay-per-view events (excluding WrestleMania), by $5.00, to $44.95. This change in the SRP shall become effective commencing with Royal Rumble, which will be held on January 31, 2010. This will be the first price increase for non-WrestleMania events since 2006. Please note that the SRP for WrestleMania will remain $54.95.

2. WWE is eliminating one of our June pay-per-view events (actually Judgment Day, although the July PPV is still unknown) therefore reducing the number of pay-per-view events in 2010 to 13 events. Please find the preliminary 2010 WWE pay-per-view event schedule below and attached.

The strategy of reducing our pay-per-view calendar to one event per month (except for October) achieves both creative and business objectives for WWE. It allows us to better develop compelling storylines and arcs in order to motivate our fans to purchase more pay-per-views. This change also allows for increased marketing windows for each event, during which we can more effectively communicate our sales message.

Bookmark and Share

NoDQ.com will be having live coverage of WWE Survivor Series on November 22nd starting at 8PM EST. Please spread the word (using the Share button above) about NoDQ.com on MySpace, Facebook, and as many other websites as possible. Thank you and we greatly appreciate your continued support!



NoDQ.com Comment Board
(Click on Profile at the bottom to register your name!)



Chris Kaufman's Plug
  • NoDQ.com - Online Entertainment

    Latest News
  • Click here to discuss this post
  • The Great Khali suspended from Punjab Police
  • Vince & Linda McMahon worth close to $500 million
  • The Rock makes some interesting WWE comments
  • Jerry Lawler talks about JR's return
  • Chris Jericho taking time off from WWE in 2010?
  • Top indy booker rips Smackdown - Jericho responds
  • Update on The Undertaker and Wrestlemania 26
  • December 7th RAW guest host revealed
  • November 30th RAW guest host revealed
  • Update on Wrestlemania 27 location

    Send Feedback
    Your Full Name:
    E-mail Address:
    Your Comments:

    		•  


    		 
     
    Your Ad Here

    You'll find information on this fan-created website about the following: WWE News, WWE Rumors, WWE Spoilers, WWE Results, TNA News, TNA Rumors, TNA Spoilers, TNA Results, UFC News, UFC Rumors, UFC Spoilers, UFC Results, John Cena, Vince McMahon, Edge, Christian, Matt Hardy, Jeff Hardy, CM Punk, Chris Jericho, Batista, Bret Hart, Hulk Hogan, Ric Flair, Brock Lesnar, Frank Mir, Mick Foley, Sting, Jeff Jarrett, The Undertaker, Randy Savage, Shawn Michaels, Rey Mysterio, Eddie Guerrero, Chris Benoit, Triple H, Kurt Angle, Randy Orton, Chuck Liddell, RAW vs. Smackdown, Wrestling Video Games, WWE Divas, TNA Knockouts, Wrestlemania, Summerslam, Survivor Series, Royal Rumble, PPV Results, and much more!

    Original content Copyright 2009 NoDQ.com Web Publishing. [ Legal Notice | Privacy Policy ]