NoDQ.com > UFC > UFC Announces 3-Year Sponsorship Deal Posted by Bobby Spade on 02/28/2008 at 07:28 PM
Ultimate Fighting Championship today announced during the UFC 82: “Pride of a Champion” pre-fight press conference that Bud Light will become the exclusive beer sponsor of the promotion, beginning with UFC 84 on Saturday, May 24. It’s a three-year deal that will also include the Zuffa-owned World Extreme Cagefighting (WEC) promotion.
Here’s a quote from UFC President Dana White: “Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans. We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”
Under terms of the agreement, Bud Light signage inside the Octagon will be present for each of the UFC’s 10 or more annual pay-per-view (PPV) events. In addition, the sponsor will be featured prominently during UFC press conferences and weigh-in events.
Bud Light will be the presenting sponsor of two UFC PPV events each year during the agreement and serve as the official beer sponsor of the four or more UFC Fight Night SpikeTV special events.
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