Jay's Ways - WWE, ESPN, & TV Money Submitted by Justin Watry on 04/27/2017 at 03:58 AM
"I have been reading your stuff on 411mania and nodq.com for the longest time now and I have never felt inclined to email in. The general consensus of you not being most popular is harsh at times but also can be well-founded too. But I still read your stuff because I do enjoy your articles and find your perspective interesting most of the time.
That said, your article about your friend Megan and trip to Wrestlemnaia was the greatest thing you have ever wrote. Forget about the predictions you brag about getting right. This is your crowning piece. Maybe it is because I can relate as going to Wrestlemania is my ultimate dream and it will be happening next year. But I genuinely loved your article.
Thank you for the great stuff."
- wrestling fan
I just listened to "Ready" on repeat by Raphael Lake. Should be the theme song for Mojo Rawley. Hit the play button and thank me later.
My new column has not been posted yet (I don't think anyways). When it does go up, look for the Truths & Lies label. That is mine. Simple a bunch of stories and deciding if they are real or fake. Good stuff from WWE and Impact Wrestling in there. Check out 411mania for that exclusive column.
No RAW/Smackdown LIVE Review
Years ago, I had an aspiring writer ask me for tips on trying to get noticed. I listed a bunch of things for him to work on and told him very clearly do NOT focus on show reviews. Don't. Readers will care about your opinion and unique personality, not some bland review of a show they likely already watched. Branch out. Do opinion pieces. Break some news. Give interviews. Whatever, just don't run down Raw every week and recap all the matches/segments. Eventually, that well runs dry...and people stop reading.
Admittedly, I have fallen into that trap in recent years, but the thing is I always go for MORE than just show reviews. My guess is most of you reading this already saw RAW and if you didn't, you don't care for a recap anyways. Same with Smackdown LIVE and or a pay-per-view. You saw it. You know what happened. My opinion can be useful, and a FULL breakdown and rundown? Yawn. No use to it.
Hopefully, I continue to listen to my own advice and continue bringing my own perspective on the wrestling business. Not some boring review that is a dime a dozen read.
Just the realty of where television is headed. WWE can and will always survive because of their structure and having so many revenue avenues. Thus, the cuts and firings will come and go without much harm to the bottom line. Similar to that, ESPN will keep going and be the worldwide leader of sports on cable due to their reach and history. No other channel is going to known them off the ledge. That is why it is still somewhat shocking to see them cut so many on air talents every few years. Why would the top brand in all sports have to do that so often?
Simple: ESPN overpaid for live sports rights fees, and the cord cutters are taking their toll. NFL, NBA, MLB, and countless others all air on ESPN. Live. For a heft fee. The juggernaut banked on ratings rolling in for all those billions of dollars, and it worked for a long time.
Not so much anymore. Cord cutters are in full effect, and ESPN is losing subscribers each month at an alarming rate. I know I am guilty of this. I moved into a new place in 2015 (a key factor in me stepping away from 411mania for six months), and the first thing I had to do was eliminate cable. To this day, I don't have cable and watch next to NO television - unless it is Netflix or Hulu. Actual TV? Survivor when it is on, NFL on Sundays, and Big Brother during the summer. That is about it. I don't watch anything else on FOX, ABC, NBC, CBS, or other local stations.
That sucks for ESPN, but it is the way of the world now.
Why does this connect to WWE you ask? Well, first, I hope The Coach is not let go. He is too good of a talent to be laid off, even if his sudden WWE coverage stopping does give me concern. Secondly, it shows you how important the WWE Network launch was. They noticed the trend and pay-per-view money was dwindling and acted!
Credit to WWE here. The launch in February 2014 may have been a tad bit early but has eventually done them wonders. When their next cable deal expires in two years with NBC Universal (E! and USA Network), it will be very interesting to see what happens. Like ESPN, WWE will be fine. However, drastic changes are never out of the question in the TV industry if the bottom line is at risk.
For pretty much my entire life, I have lived off soda. Mountain Dew, Coke, Pepsi, etc. Milk? Ha! Unless it was with cereal, get that junk out of here. Water? Sure, if it was 100 degrees out, and there was no soda left. Since I live in Wisconsin, not many days were that hot so whatever. Give me more soda.
Proud to say I am now over two weeks soda free. None. Trust me, giving that up cold turkey after so many years was a struggle. However, I can say I have not BROKEN yet. Staying strong. Nothing but water, milk (on occasion), and vitamin/health drinks for me these days.
Same with pizza. Two weeks without any. Like soda, that is a HUGE deal to me. I love pizza...or loved pizza, but it was time for a change. Ditto to fast food. Outside of one meal per week, I have had NO McDonald's in almost three weeks. Again, some of you may scoff at that with laughter, but this is a big deal to me, and I figured maybe writing about it in a public forum would give me more motivation to keep my urges in check.
I can do this.
The return. It's happening.
Stay tuned to @JustinWatry on Twitter for more details. This summer...
Okay, I wrote something like 15 columns in the build up to WrestleMania 33 and following the big event. Instead of the usual stale Raw and Smackdown LIVE reviews, you tell me what you want in future columns! More personal stuff like my Orlando journey, flashback junk, re-posts where I make a fool of myself, lists, etc. YOU tell me. I am more than content in keep doing my thing but have no issues going to the audience for ideas. Don't be shy, let me know. Use the comment section or hit me up via email or social media.