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Stephanie comments on what could change WM plans
Submitted by Aaron Rift on 10/12/2017 at 07:04 PM


During an appearance at Fortune's Most Powerful Women Summit, Stephanie McMahon commented on what could change plans for major events like WrestleMania:

ďOur audience tells us what they love, what they donít like and worse, what they donít care about. And you have to be listening, and in WWE, yes, we do, we pivot on the fly. Itís an advantage that weíre live. We do set our storylines out a year in advance, WrestleMania being our Super Bowl and then we program backwards, but things happen. The audience might not be invested in a character that we think they will be invested in for whatever reason. There could be an injury that happens, because we really are an incredible athletic event as well. Anything can happen, so that ability to pivot and twist is really important.Ē

Stephanie also explained how fans can influence NXT talent as well:

ďAnd when you think about NXT, for example, our audience is actually determining who makes it to the next level, who goes to that main roster,Ē McMahon said. ďAnd they know it, they know that they are a part of that personís success, so they are that much more invested in it. And again, I just think that engagement is really important.Ē

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