Changes being made to WWE TV commercials Submitted by Aaron Rift on 05/16/2017 at 11:49 AM
According to a Broadcasting & Cable report, NBCUniversal will now be using picture-in-picture technology during commercials on WWE Smackdown Live broadcasts. The feature was recently tested out and is expected to start being regularly implemented in the next month. The company reportedly got good results from the testing including a 13% increase in ratings during the commercials. With this technology, fans will be able to continue seeing the action as the commercials are being shown.
NBCU Executive Vice President of Ad Sales Mark Marshall mentioned that "a huge fan base that not only watches it live, but also watches the commercials and pays attention to the commercials. That's part of what we're trying to build and part of the reason why we're doing picture in picture. With SmackDown, this provides us the chance to have an advertiser be the hero and provide that live action."
Of the top ten spenders during Smackdown Live, WWE is actually #1 with promotion for the WWE Network: